At heart, Pedro is a producer – one of the best. He has helped bring to life iconic work for some of the world’s biggest brands and most exceptional directors. His experience runs deep, his taste is trusted, and his ambition has always been simple: the best work, with the best people.

His career spans continents and decades – from growing up in Rio de Janeiro to building a life and career in Los Angeles. Along the way, he has contributed to projects that have involved athletes, artists, actors, and filmmakers who have shaped culture across generations. He has held many roles in operations at top-tier companies like Smuggler, Prettybird, Anonymous Content, Park Pictures, and Superprime, and has been part of productions led by directors such as Tony Kaye, Errol Morris, Jay Roach, Brian Beletic, Johnny Green, Nico Beyer, Max Malkin, Fredrik Bond, McG, Melina Matsoukas, Peggy Sirota, Tim Godsall, Vincent Haycock, Paul Hunter, Henry-Alex Rubin, Emmanuel Lubezki, AG Rojas, Erich Joiner, Chris Smith, Ted Melfi, and Adam Berg – to name a few.

He has also been fortunate to work on productions that featured iconic actors and artists such as Marlon Brando, Sean Penn, Leonardo DiCaprio, Harry Dean Stanton, Jon Voight, Eva Longoria, Drew Barrymore, Dane Cook, Robin Williams, Whoopi Goldberg, Forest Whitaker, Alec Baldwin, Jude Law, Jack Black, Lea Michele, Joan Rivers, Michael Jackson, Beyoncé, John Mayer, will.i.am, Peter Frampton, Ne-Yo, Eve, *NSYNC, Fergie – and legendary athletes including Serena and Venus Williams, Muhammad Ali, Rampage Jackson, Maria Sharapova, Lance Armstrong, Deion Sanders, Terry Bradshaw, Shannon Sharpe, Mike Ditka, Alex Morgan, Megan Rapinoe, Jenson Button, Abby Wambach, Lionel Messi, Cesc Fàbregas, Alex Ovechkin, Matthew Stafford, and LaDainian Tomlinson – with many more across all fields.

And the list goes on.

Brands like Apple, Adidas, AT&T, BMW, Boeing, Budweiser, Cadillac, Canon, Coca-Cola, Delta, Dunkin’ Donuts, Facebook, Gatorade, Google, Heineken, Honda, Lincoln, Toyota, Hyundai, Jack Daniels, Johnnie Walker, L’Oréal, Lexus, McDonald’s, Mercedes-Benz, Microsoft, Nike, Pepsi, Samsung, T-Mobile, Taco Bell, Verizon, Walmart, VW – and many others across every major category.

Now, with GREATERGOOD, Pedro’s vision has a home. A company built on craft, integrity, and collaboration. A place that values inspiration and relationships – both in front of and behind the camera.

This is where good work becomes great work. Becomes GREATERGOOD work.